In 2017, we all know how integral social media is for building our reputation and marketing our services—whatever our services may be—in an increasingly competitive marketplace. While we think about our social media feeds as a means of reaching current and potential customers and clients, we might think less about the potential social media has for strengthening and showcasing the core values of company culture. Even as we use social media to draw in customers and clients, our presence on Facebook, Twitter, and other platforms can also appeal to our employees and build connections within our organizations.
Positive Culture Makes Positive Impressions
A social media feed that exhibits company culture benefits the organization on two levels: On the first level, encouraging employee input in social media platforms—including employee-created content and behind-the-scenes perspectives—creates greater employee investment. Employees featured on the company’s social media feed know they matter to the company, which translates to a more positive work climate and better service to customers. In turn, customers and clients get a personal look at the organization that creates a powerful and positive impression. In a world where technology facilitates so much of our interaction, we shouldn’t underestimate the value of the human element. We still like to think we’re doing business with people who are genuine and accessible, and social media feeds can provide that access.
Showing Who We Are
If you follow The Records Company on social media—and if you don’t already, you can find us here—you know we value the human element in our clients and our company. Our Facebook and Twitter feeds are carefully curated to include information that is relevant to your business, alongside interesting features and lifestyle information, and spotlights on our staff. We just launched a YouTube channel to enhance your understanding of our services and how they can benefit you. Our social media feed reflects our commitment to providing you with fast, efficient records retrieval at a low cost, but it also reflects our commitment to making your life easier in other respects. We love what we do, and we value our clients and employees as people, not just employees and clients. We work hard, and we like to have fun while we’re doing it. That philosophy enables us to provide the superior customer service that places us ahead of the pack among records retrieval services.